The US Postal Service brings new innovations to YOUR programs
When I first started in the direct mail business I was a mailing equipment installer and trainer. I remember clearly the day ‘Zippy the postal carrier’ was retired and the first Postnet Barcode was put into use. It was a corner-stone of my career at that time. It seems goofy now.
Of course this was a long time ago and at the time Zippy (derived from ZIP-codes) was a big move for the Postal Service. It was an even bigger step for mankind to move past him and start using barcodes and optical character recognition, which we did in the early 90’s.
NEW “Intelligent Mail Barcodes” mandatory in January
Starting in January 2013, postage rates climb dramatically if you are not using new intelligent barcodes. Well, ‘mandatory’ is the negative part, but this is a new dynamic service and there is no turning back. Honestly, it’s about time. These barcodes are an upgrade to your direct mail program that is costing you absolutely nothing.
What ‘mandatory’ really means is that in 2013 The US Postal Service is eliminating older technology permanently and implementing the new barcodes going forward. You will be getting all kinds of free new options you would have normally paid good money for. I can’t wait for you to see what these new barcodes can do.
The New Intelligent Barcode and older Postnet barcode being retired in 2013:
How does this apply to you?
An average of 80% of all casino room nights and gaming revenue is achieved through response to your direct mail. Your team can win big if they keep up with the changes and advances from the US Postal Service. There is a lot of strategy, profits and savings in the nooks and crannies of direct mail that you might not notice at first glance. Let’s talk about the opportunities ‘required’ in January of 2013
The added “intelligence” in the new postal barcodes has many cool features built in that you normally had to pay for. Services you wanted in the past are now included free. US Mail tracking, deeper postage discounts & address correction services are all very powerful free add-ons that you will want to leverage. Starting in January those are all free if you know how to tap into them .
The New Barcodes include popular USPS Confirm Services, USPS Address Correction Services free as well as room for custom extra tools we can build for you to meet special needs as well.
REMEMBER, starting in January 2013, if you do not use these your postage rates will go through the roof. Don’t leave this one in your vendors’ hands. Many large and small printers all over the country are still struggling to utilize these and it will cost YOU big if they can’t.
OK, Cool. New Features, Mandatory in January, Got it!
You see, ‘the Check’ really is in the mail. Keep your eyes on the finer details of your mailing programs so you can make big money and save big money too.