New US Postage Rates 2016

The First-Class stamp has increased to 47 cents as of April 10, 2016. The US Postal Service has officially announced the postage rates for the 2016 mailing season. The Post Office has recently switched from doing large postage increases every 4 years to a smaller increase each year to keep up with costs and industry fluctuations.

This April we actually got a postage PRICE REDUCTION.

CSG Direct likes to keep you informed of changing postage rates!

Are your casino players getting your direct mail?

Are your casino players getting your direct mail?

You might find that not all of your good players are getting your casino direct mail offers.

If you have great players you might automatically assume that your casino is mailing direct mail offers to them. However, there are some really common reasons why your offers might not be arriving in your customers mail box.  Let me spell out for you at least common reasons why they are not.


Patron SQL Reports

Patron SQL Reports

In some player management systems you are able to maintain several “names” of the player. This includes Primary Name, Preferred name, Nick names, Alias etc. When this feature is available you must also select the ‘Preferred name’ in your direct mail queries or the person will not be included in your mailing lists.

In IGT Patron Management for example, try this query:

SELECT PN.playerid,DateEnrolled,max(cast(ispreferredname as int)) as TopPref
FROM PlayerManagement.dbo.PlayerName PN
JOIN PlayerManagement.dbo.player c on PN.playerid = c.playerid and c.Status = ‘A’ –Actives
GROUP BY PN.playerid,DateEnrolled
HAVING max(cast(ispreferredname as int)) = ‘0’

How many records do you get?

These players are not getting direct mail of any kind from your property.

Go into each players account and update the player record so they have a preferred name.
We have queries for our clients to fix these records and eliminate the problem.


Usually 5-10% of your player management system if full of addresses that the US Postal Service says don’t exist or they cannot deliver to. You query these records and send them to your direct mail printing partner thinking they are going to get delivered.

They are not getting your mail.

You need to have this list of bad addresses provided back to you. There are many ways to clean these records. Many address errors will be very obvious when you look at them directly. Typos, numbers, spacing and extra typing in the address fields are usually half the problem.


When you mail presorted standard (3rd class) up to 17% of your mailing list may be going directly to a trash can.

Its OK to have your print and mail partner update your mailing list before it goes out, but it is NOT OK to leave the old address in your player system.

These days there are also many ways to update your entire player system with cleaned addresses instead of keeping dirty data and having your print and mail partner cleaning it each time.  If you are not handling this low hanging fruit than you are wasting your time building new promotions that your players may not receive.

We can clean your entire database and usually import them back into your player system for you or assist you in the process.

We’re here to help!

New Postage Rates for 2014

New Postage RatesThe First-Class stamp will be 49 cents after the new postage rates begin January 2014. The US Postal Service has officially announced the postage rate increases for the 2014 mailing season. The Post Office has recently switched from doing large postage increases every 4 years to a smaller increase each year to keep up with costs and industry fluctuations.

The deadline for using the Full Service processing with the new intelligent mail barcodes is January as well.

We always publish a shortlist of the new postage rates:  (newest rates always posted here)



Direct Mail Company Expansion

CSG Direct Mail and Digital Printing is moving to a new facility in Reno Nevada.

Direct Mail Company Facility We are moving our operations into a great facility at 640 Maestro Dr #100, in beautiful Reno Nevada.

As a company that designs, prints and mails direct mail marketing for customers all over the country, we have many options as to where we operate.  We choose Reno, Nevada based on its location for distribution as well as its location for living.

Why Reno?

IDEAL FOR DISTRIBUTION: Reno-Sparks is on Interstate-80; just east of the San Francisco ship yards, in tax-friendly Nevada. Companies from all over the world use Reno as a major distribution point for the rest of the country.  Companies with major operations/distribution in our area include, Wal-Mart, Barnes & Noble, Microsoft, Intuit Software, JC Penny, RR Donnelly, Tesla, Apple and many more.

Reno is an ideal location for fast distribution across the country for our customers. We have tracked 2-3 day delivery to Texas and Colorado with standard mail.

Living alongside Lake Tahoe in the Sierra Nevadas, Reno is “The Biggest Little City”. People are drawn to this region for a better life and a place to flourish in a balance of work and play.

Where else can you work until 5 o’clock and by 6 o’clock be skiing, hiking, boating, riding, snowmobiling or rafting in beautiful mountains and forests?  Reno-Tahoe is an exceptionally rewarding place to live and work!

We are glad to call the Biggest Little City home. #BiggestLittleCity




As someone who has spent the better part of the last 20 years working in, around and with casinos regarding direct mail, I am often asked about the best way to cut costs from the direct marketing budget.  So…here’s my top 5 places to check costs.

1.    Re-investment – What percentage of theoretical win are you re-investing in your players?  You must look at your entire re-investment budget to answer this one.  What about special events?  Promotions?  Merchandise awards?  Direct Mail?  Others?  Are you considering all of these?  What are you getting back from your players in tracked play? If you don’t have the tracked play to justify your entire re-investment level, it’s time to make some changes.

2.    Target Audience – Are you mailing to the correct people?  There is a large portion of your database, on the high and low ends of play, that just shouldn’t be included in your regular direct mail loyalty programs.  Need to know who they are?  Call Amy at Raving and she’ll send Nicole Barker out to help you find them.

3.    Inactive Players – Are you going back too far in your database to find “active” players?  You know your property better than anyone else.  Are you a locals casino?  A regional drive-up destination?  A national stop-over?  Define an active player and include only those people in your monthly loyalty program.  Move inactive players into a recovery program and mail to them accordingly.  If you don’t get them back from there, they now become your best prospects.

4.    Mail Piece Type – Are you sending a 12 x 18 self-mailer with 16 coupons, scored, perfed and folded 6 times?  Is that the most cost-effective mail piece for your purpose?  Do you require your players to bring in coupons?  If not, why are you spending the money to print and perf coupons?  Is there a lot of fluff copy and graphic content in your mailers?  If you cut that down, could you accomplish the same outcome with a smaller, easier and less expensive to produce mailer?  If you want to know the answers to these questions, ask your guests.  They’ll tell you, trust me.  Also, ask the opinion of co-workers outside the marketing department, they’ll tell you too!

5.    Liabilities – Do your players earn points? Comps? Freeplay? All of the above?  Cut yourself some slack.  Don’t keep your liabilities hanging out there without an expiration date.  Liabilities affect your budgets.  Keep it manageable.  If they don’t use it, they lose it, but you have to tell them…no secrets!

6.  Bonus Savings –  We are now in the information age, in case you missed it.  We’ve been here a while now.  Hopefully, you are gathering email addresses?  Start using them for people who want you to (sshhh, don’t tell my boss).  You may not be able to eliminate the physical direct mailer altogether, and I don’t believe you should, but you might be able to reduce the quantity somewhat if you have permission from the player.  Whatever the method of delivery, keep the data up-to-date and you will save money by not sending out offers that won’t ever get there.