CSG Direct Mail Receives 2012 Best of Reno Award

FOR IMMEDIATE RELEASE

CSG Direct Mail Receives 2012 Best of Reno Award

Reno Award Program Honors the Achievement

RENO October 21, 2012 — CSG Direct Inc has been selected for the 2012 Best of Reno Award in the Mailing & Shipping Services category by the Reno Award Program.

Each year, the Reno Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Reno area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2012 Reno Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Reno Award Program and data provided by third parties.

About Reno Award Program

The Reno Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Reno area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Reno Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community’s contributions to the U.S. economy.

SOURCE: Reno Award Program

CSG Direct Receives Official Woman Owned Small Business Certification

FOR IMMEDIATE RELEASE

Lorrie Hemphill

Lorrie Hemphill, CEO of CSG Direct, Inc

CSG Direct Receives Official Woman Owned Small Business Certification

RENO, NEV. (October, 2012) — CSG Direct, Inc. celebrates the Small Business Association’s Woman Owned Small Business Month by becoming a Woman Owned Small Business.  CSG Direct Inc. was certified by the association and will be passing the benefits on to partners and customers.

By receiving the certification, CSG can now use this status when bidding on direct mail and print projects where set asides have been established, especially those offered by prime contractors and government agencies. As a result, CSG has been able to lower internal costs, which has allowed for better efficiencies and therefore better prices for current and future customers.

CEO Lorrie Hemphill is proud to accept the certification, and boasts her pride of being a female business owner, particularly in her industry.

“I’m proud of the direction that I have taken the company since becoming CEO,” said Hemphill. “I’m a woman in a male dominated industry, and the culture we are building at CSG is to deliver a quality product with superior service at a low cost.”

Hemphill looks forward to the opportunities this certification will present and the future of CSG as a female owned and recognized company.

Learn more about CSG Direct at www.csgdirect.com
About CSG Direct
Founded in Reno in 1994 by direct mail and finance veterans Michael and Lorrie Hemphill, CSG Direct has grown to service many casinos, banks, retail and non-profit business as well as Dot.com, grocery and furniture businesses.  The company is headquartered in a 50,000-square-foot office in Reno, and reported revenue of  $3.7 million.

Advanced Direct Mail Technology offered by CSG Direct

Apart from the traditional direct mail services CSG Direct offers:

• The only iPhone app with real-time mail piece tracking

• Online Live project tracking and reporting

• Personalized variable QR codes and mobile sites

• Variable Direct Mail Maps for personalized driving direction on each mailpiece

• Personalized Text SMS and Data Capturing tools.

How Triggered Direct Mailings Work

Triggered mailings are mailings that go out every single day that nobody has to  micro-manage. These mailings are known for better results than other mailings because they are ‘triggered’ when all the ideal details come together for the guests you want most.

Triggered Direct Mail

Triggered Daily Direct Mail is personalized too

When you get stuck in budget meetings and everybody is putting out fires, there are mailings being sent out automatically from your player database to people matching your perfect criteria with your best segmented offer.

You can build perfectly timed, segmented and personalized mailings and put them on cruise control.
You can send these daily offers to 1 person or thousands.

  • Nobody has to pull a mailing list
  • Nobody has to deal with postage
  • Timed and optimized with your favorite tiered offers

This is not a new concept so put those mailing labels down

In each phase of technology we usually hang on too long because it becomes engrained.

Do you remember printing labels and giving those labels to the mail shop to apply onto your mailers? From labels we eventually gave the mailshop a diskette.  Then we started using thumb drives, email and ftp. Data moves fairly quickly now, but emailing a mailing list to a printer or a mailshop is the equivalent to printing labels these days.

In comes 2012 and casinos all over the world transfer data automatically outside of the player database to allow players to login to websites and see their points and what offers they have earned. The player database is being used to communicate in Kiosks and personalized offers are displayed directly on the machines too, automatically.

This is possible because your player database is updating outside vendor databases directly on a timed schedule.  Your player database has come a long way in how it communicates with your guests.

Why are we sending out mailings every 2-3 weeks when we can send them daily?

We tend to think in monthly cycles. We send out 2-3 mailings each month and we have a 1 week breather before we start working on next months. Usually companies use the art from last month with a few changes then pull new data and send all the mailing out.  Rinse, Repeat.

Sure, you analyze the results to make changes to next month’s offers but the next mailer will go out before you have results from the last one so…  let’s just get this in the mail, it’s late right?

This monthly rinse and repeat cycle is the ‘labels’ of 2012.

For at least 2 of your 3 mailings you are using the exact same queries each month, applying the same reinvestment curve and just adjusting your event schedule.  I am by no means saying this is ideal but these things can be automated so you can focus more on the recipe and less on the processes.

Your time is best spent designing ideal client-relationship segments and reinvestment curves to match. You should not have to spend so much time pulling and sending lists, dealing with postage, handling return mail, uploading art and proofing content.

Build each player segment, matching art and put each one on cruise control.

“Triggers” send your ideal offers, timed perfectly, AUTOMATICALLY

Mailing Triggers

Set Daily Triggers to create Daily Mailings

Player guest Mary has been playing video poker for 3 days. She has accumulated enough points to move up to the Platinum level. The database notices this (we told it to watch for this) and triggers(1) a text to Mary’s cell phone “Hey Mary, you just made it to the platinum club. We are sending you a free Room offer as your first reward”.

The database also triggers(2) a personalized letter sent that day welcoming Mary to the platinum level with her Free Room night in it. This letter goes out by noon at the completion of her trip because the database triggered the data to merge and print directly on a waiting, automated press; hands-free.  She gets this offer letter 1 or 2 days after she gets home, not a month later when ‘the batch’ goes out.

The database also triggers(3) an email to be sent in 1 week later telling Mary that she earned some freeplay for her next trip (segmented and personalized based on your reinvestment plan). If she makes her reservation this week we can upgrade her to a 2-night stay.

The final scenario the database is looking for is to see if Mary comes back in or redeems our offers. If after 6 weeks Mary has not returned for a trip the database triggers(4) an increased reinvestment mailer where she is offered a free dinner for her and a friend if she books her room this week.

Design many trigger scenarios easily

Marys’ sample story is just that, a sample.
Triggers(1-4) included :

  1. Text on her cell phone (if she provided it)
  2. Personalized Bounceback letter
  3. Personalized Email offer coordinated with her letter
  4. An increased reinvestment mailer

You could have even triggered a text to her host to visit her on the floor if possible.

You can design as many scenarios that you can think of to create an endless array of personalized and automated triggered guest experiences that run all year long instead of bulk batches of mailings done monthly. Guests don’t always think in monthly batches like we do.  They are all on their own individual journeys and when we treat them that way we get our best results.