QR Code Placement Guide

The Mobile Barcode Promotion from the U.S. Postal Service® runs July 1, 2011, through August 31, 2011. Business Mailers can get a 3% upfront discount on First-Class Mail® and Standard Mail® letters and flats.

To help you out a bit we’ve made our very own QR code placement guide to help you when designing your mailers.Direct Mail QR Barcodes

You can download the QR Placement Template here.

The template is designed for a 9×6 postcards but the guidelines seen apply to all letter rate mail pieces. Additional the mobile barcode should not be placed within 2″ of the actual postage indicia when the indicia is not placed in the described “indicia zone”.

Mobile barcodes provide a connection between print and the digital world. They are two-dimensional and can be read by smartphones that have a 2-D barcode app/reader. When scanned, these mobile barcodes can motivate your audience to take immediate action. For example: make a purchase, register for an event, or download a coupon.

Be sure to follow these rules and for more information click the link or scan the QR code at the bottom of this post.

• Mobile barcodes must be two-dimensional and readable by a mobile smartphone. One-dimensional barcodes do NOT qualify.

• Mailing documentation must be submitted electronically, and mail must be sent with postage paid through a permit imprint. Current methods include: Mail.XML, Mail.dat, and Postal Wizard.

• Participating mailers are required to affirmatively claim this promotion in electronic postage statement submissions, certifying each mailpiece contains a mobile barcode either within the contents or on the outside of the mailpiece.

• All mailpieces in a postage mailing statement must contain a mobile barcode.

• With the exception of the Intelligent Mail® barcode (IMb) full-service discount, only one incentive per mailing will apply.

• The objective of the two-dimensional mobile barcode on eligible mailpieces must be to initiate interaction with consumers via mobile smartphones to market, promote, or educate. Two-dimensional barcodes used for other purposes – such as internal corporate operational processes, or postage evidencing – are not eligible for the discount.

• Mail must be tendered for acceptance during the promotion period, July 1, 2011, through August 31, 2011.

For more information about QR code placement and deadlines for this promotion, visit the USPS Mobile Barcode Promotion press site or scan the QR code below.

QR Barcodes in Direct Mail

U.S. Postal Service wants you to use QR Codes

From humble beginnings to one of the nation’s foremost innovators in direct mail tracking and data-driven direct mail , CSG Direct Mail is a local business making big waves. With decades in Database Marketing experience, CSG Direct Mail has a long history of creating innovative new direct mail marketing programs including their new QR code promotion.

Quick Response codes (aka QR codes) are barcodes primarily used by smartphone users to get more information on the product or service being advertised. The camera portion of the phone reads the barcode and acts on the information placed within it. A QR code can contain 4,296 Alphanumeric characters and usually takes the user to a web page that has more actionable functions like order processing and data collection.The barcodes can drive personalized landing pages, shopping cart functions, automated social networking and any other functions coded in the web pages themselves. You could also direct them to phone numbers since they are already being scanned by phones.

Direct mail QR codes add a new dimension of interaction and is the least expensive new technology being used today. All you need is a QR code reader app for your smartphone to scan them. Check your phone’s app store for a QR code reader app that works best for you.CSGDirectMail,alongwiththe U.S.Postal Service, is helping spread the use of QR codes by offering a 3% discount on all mailable pieces which include a QR code throughout the month of August.

Scan the QR code above with a smart phone to receive a special offer from CSG Direct Mail!
For more information visit: http://www.csgdirectmail.com

Casino Marketing Conference Las Vegas

We are here live, today! At the fabulous and trendy Planet Hollywood Resort & Casino in Las Vegas for the Casino Marketing Conference!

A little background on the Casino Marketing Conference and Raving Consulting. Raving Consulting Company is a casino marketing company that offers resources to the gaming industry. Furthermore Raving offers casino executives and gaming vendors a wide variety of solution services, training and publications. Areas of expertise include strategic marketing planning; guest service, host and player development sales skills and training; advertising and media partnerships, etc. Raving also conducts conferences and custom training seminars like the Casino Marketing Conference for gaming executives throughout the year.

This years Casino Marketing Conference will help define current thinking about the optimal ways to reach existing and potential customers. Vendors from all over are here to show their unique ways of attracting customers. With gaming now a mature industry in many markets, it has become a mission to understand the casino customer base.

We have never been more excited to show off our talents! While attendees scour the ballroom we would like to make it known that they can win great prizes just for vising the CSG Direct Mail booth! The day is not yet over and we have already given out over $25,000 in certificates towards a direct mail project with us! The prizes include: $500 to $1000 toward your next mailing, mouse pads, pens, gonnahappen.com mugs, bonus bucks for gonnahappen.com and the chance to get a free iPad2!

Let it be known that we live and breathe direct mail strategy, digital printing and results! You are at this Casino Marketing Conference today because you need results! You will get your greatest results right here with us! If you have the project then we have the testimonials, the skills, and the experience to make it successful.

So Let’s do your next Direct Mailing Together!

Learn more about The Casino Marketing Conference and CSG Direct Mail.

The Future of Direct Mail

the-future-of-direct-mailTHE FUTURE OF DIRECT MAIL

When you work on the leading edge in direct mail innovation you have to be excited about what the future has in store for direct mail marketing. As innovators, our view of the future of direct mail marketing is quite a bit different than most peoples.

To most people direct mail is a pile of paper inside their mailbox filled with postcards, coupons and hiding bills and checks amongst the pile.

We see a trusted delivery system accountable to every home in America with a box for us to place any kind of relevant message or offer to whomever we choose. We can specifically choose an audience from a long list of local and national consumer profiles and individual personal data and speak to that person on an individual relevant level.

What other form of media has a long-standing trusted space to place portable and sharable physical messages with your brand, offers and contact information on it?
A huge advantage!
Every other form of media requires consumers to take notes, remember details, act on impulse or dig through spam and viruses to receive.

Billboards clog the roads and sky distracting you when you are driving. TV Commercials hit you one after another for products and services you don’t want or need when you are watching your favorite show.  Nobody likes commercials in their movie or music entertainment.  Online ads, spam and new website viruses are ruining the internet.

With the advances in digital variable printing and the personalization and accuracy of database driven marketing, Direct Mail is going to be the only legitimate form of marketing in the future. Everything else will be spam and annoying!

To win you have to stand out! You cannot just be another postcard in the mailbox. Make “New Innovations” part of your bid requests. When you work with the right vendor you get actionable and inexpensive ideas to keep you ahead of the pack.

It’s time for the world to learn “cost-per-response” as well.
Accountable marketing will always win the day.


Every company that markets a product or a service is a potential client but may not be who we serve best.  Many companies fall pray to the armies of salespeople for Radio and Television ads. Many people are also confused by all the Postal regulations, databases, permits, design and print aspects of direct mail marketing.  We understand.

We tend to work with people that understand all the forms of media and have lived with the results of lack of results of each. You can find a weakness in every form of marketing but there are very few you can find a return on investment in like Direct Mail. Experienced marketers get that and we enjoy working with them the most.

Experienced marketers understand testing, versions, tracking results and adjusting. Direct mail marketing is the most accountable and adjustable to those that apply the science.

Our Favorite Industries:

  • Banking
  • Gaming
  • Tourism
  • Medical
  • Grocery
  • Dot.com
  • Non-profits
  • Education

Direct Mail and Printing Services

Direct Mail and Printing Services

I was asked to write content about some individual direct mail and digital printing services so…


How about some personalized binders for your next meeting? One of the biggest advantages of using a digital printer that is skilled at keeping things in order, is the cost savings of booklets and the ability to personalize them. We print, punch, drill, tab and coil bind very professional personalized binders and booklets of all shapes an sizes.


The old fashion die-cut gives way to digitally printed and personalized die-cut pieces. Match them to a colorful envelope or mail them without an envelope as Custom Market Mail.  CSG Direct can take your customized die-cuts to a whole new level.


Before Inkjet addressing there were labeling machines and then pin-fed Direct Impression Printers. Our management was installing, training and repairing all 3 technologies. We have been on the leading edge of addressing, addressing software and barcoding since 1988.

Wither you just need a barcoded address or you need a return address and a personalized message added to your mailer, Nobody is more creative and flexible in Inkjet than we are.

CSG “variable everything” continues on our inkjets. Every component we inkjet print on your mail pieces can change per customer to create fully customized pieces.

When we inkjet your pieces we will print the most modern barcodes for you as well, including Intelligent Mail Barcodes and Variable QR Codes too.  Then each piece can be tracked online as they travel the country and we track the QR responses too.


Everybody loves to put the fancy bling of a UV Coating onto their art. Not only does it make most art and designs look amazing but it also protects the pieces against common damage like tears, cuts, smudges and stains. The only drawback is that it costs a few cents extra and you cannot write on it once it is coated.  It sure does look beautiful though!

We would UV coat everything if given the chance.


To a traditional print shop folding and tabbing are simple “finishing work”.  With everything we mail being so personalized we think on a different level. We must ensure these final moves don’t ruin weeks of preparation, printing costs and event deadlines.

We know the pieces we are folding may be in a postal sorted order and will be reversed by the printing process. They also may need to be scored before printing so they don’t crack.  Maybe we score them, then UV Coat them, then come back and do the final fold.

US Postal Service Tabbing requirements are constantly changing. You can make simple changes to your direct mail pieces to reduce tabbing time and money. Your mail piece may require from 1 to 3 tabs or more based on the piece. If done incorrectly your mailing can be completely rejected by the US Postal Service or bumped to higher postage.

Our Folder and Tabbing operators are USPS Certified for mail piece quality control.


Dimensional Printing is the art of applying a 5th color of raised ink in very specific areas to create a textured printed piece. We do this at CSG Direct to create a tactile feel with your piece or to create security features for coupons and offers.

We have not seen any credible statistics about response rates due to textured printing.  However, we do know that when a person plays with, touches and shares your brand with others, it is a wonderful thing!  We’ll help you get creative with this unique service.