Direct Mail: Permit 777

Permit 777

You’ve been looking through your mail and you notice a Postal Permit 777 that is a little different than what you are used to seeing!  You find yourself gazing deeply into the fascinating existence of glorious PERMIT 777.

Whose permit is this? Who created this masterpiece? Why am I staring at it so much and for what reason do I suddenly want to touch it?  lol

You want Permit 777 on your direct mail, don’t you?

At CSG Direct Mail ~ We Are Casino Direct Mail and a casino direct mail piece is the mail piece you found us on, isn’t it?  Helping 30-40 Casinos reach their goals each month is no small task. It takes a team prepped with deep gaming experience and focus on casino goals to deliver better results fast!

If you are a Casino and would like an idea pool a mile deep for casino direct mail, you need to call us!  You can also check out to get a small taste of who we are and what we do. We have what you are looking for. We’re inexpensive and friendly too! We pride ourselves on being “The Greatest Value in Direct Mail” and once you try us it will redefine the level of service you expect from now on.  We are a Direct Mail Marketing SERVICE company.

So, why am I blogging about a permit number?  I know people are curious about who’s permit it is and with a blog you will find us.  We get you Better Results Fast!  At least add us to your vendor bid list so you learn about new things happening in Casino Direct Mail.   You Deserve the Best!

CSG Las Vegas Direct Mail Plant QA1

Those of us in Direct Mail tend to be logic based creatures so in order to explain the strategic move of opening a Las Vegas Direct Mail Service Center I thought it would be best to answer all the questions people have asked here.  If you have further questions please add them below.

Q1 ) Are you opening a shop in Las Vegas to help your mail move faster in the south?
A1 ) Actually, No. There seems to be an ongoing impression by people in Las Vegas that mailing from Las Vegas is faster than mailing from other areas.

Mail in Vegas in 2 days

Mail Tracked to Vegas in 2 Days

Even if this perception is wrong I understand how the layperson feels that way. For decades there has been no way to tell exactly how long it takes to get from one location to the next.

Mail in Dallas in 2 Days

Mail Tracked to Dallas in 2 Days

However with modern advancements in direct mail tracking; lead in part by CSG Direct mail, We have now lifted the rug and can see all the crazy activity as mail pieces travel the country.

Using this information we are able to get some of the fastest mail delivery ever tracked.

Mail to Vancouver in 2 days

Mail Tracked to Vancouver in 2 Days

We’re getting 2 day delivery all over the West based on our knowledge of the mail stream that 99% of mailers and printers don’t have.

(If you are not looking at these delivery reports every day than have us quote 1 of your mailings so you get this free analysis).

The new plant in Las Vegas is not about delivery, in fact I believe that Vegas will benefit from us having a northern plant in addition to what we do in the South.

Our Tracking systems have been upgraded to handle the multiple location drops too. We will be able to track delivery timing from each location to determine the best plant to drop each mailing from.

I would like to add that too many people worry about how long each vendor takes to get it “IN” the mail as opposed to how fast we get it in the mailbox.  We are a speed/quality vendor so the concern for speed is actually a comfort for us, however the full delivery cycle really should be considered.  You also should be with a vendor completely transparent about the entire cycle like CSG Direct Mail leads with.

Continued with CSG Las Vegas Direct Mail Plant QA2

Uses for QR Codes in Direct Mail

QR Codes… What are they? …What do they do? Are they for me?

These are all good questions and we will cover them. You should be asking “What do I want to appear on someone’s smart phone when they scan it”?.
…an image?
…a webpage?
…a signup page?
…a Facebook page?

Let’s start from the basics. QR codes or Quick Response codes are just like any barcode, they hold bits of information in them a computer can read. They only take it one step further! With the use of a smart phone they can connect to your company’s website, your social media site or even contact information.

These codes originally developed in Japan. If you ask anyone that’s been there they will tell you that QR Codes are everywhere and everyone has a smart phone. Here in the United States they are starting to become popular, but the downside is that not everyone has a smart phone.

There are lots of options but the most common option would be to have a QR code connect to your website, sign up page, or a certain promotion going on at your website.

Other options can be:

1. Variable Driving Directions
2. Email signup form on your site
3. Your social media promotion page, Facebook, Twitter, Linked In, etc.
4. Hotel Registration page
5. Event calendar
6. YouTube Video
7. Special casino promotion
8. Shopping cart
9. Contact information
10. Coupon

Just tell us what URL you’d like embedded and we’ll take care of the rest!
Of course at CSG Direct mail you know they can have variable content too!

We are Casino Direct Mail

You’ve found the heart of the casino direct mail industry. When you are required to do more-for-less you need a vendor that brings more to the table. We’re your innovative daily go-to partners for ongoing casino direct mail promotions.

We optimize casino direct mail programs daily!

We’re the most qualified and affordable casino direct mail team you may ever meet. We are the people that really do the work behind the scenes. Our decades of unique casino direct mail experience brings greater value to the table every day.

Advanced Personalized Printing
Fast Project Completion
Variable Maps and driving directions
Online Project Tracking (on smartphones too)
2D QR Barcodes
Matrix/Tier driven coupon mailings
USPS Certified Employees
National Change of Address
(uploaded back into your players club)
Stay’er and Player Analysis
US Mail Tracking by Player ID on your smartphone
iPhone, iPad or Android phone systems

More casino guests come in, you look good, everyone wins!

We’d love to talk to you about your casinos direct mail!

Mobile QR Barcode Promotion approved by Postal Regulatory Commission

The Postal Regulatory Commission on Tuesday approved a USPS Mobile QR Barcode Promotion.

Postal Service’s short-term promotional proposal

FAQs Mobile Barcode Promotion

Fact Sheet

This is great news at CSG Direct Mail! We have been working with 2-D QR barcodes for a while now! These mobile QR barcodes are two-dimensional and can be read by your iPhone, iPad2, iPod touch, Android and other smart phones. When your smart phone scans these barcodes an infinite amount of actions can occur. It can be a business card, a link to a website, a shopping cart, a winning promotion, fact sheet, etc. The list is endless.

Have a smartphone with you now? Get it out and scan the barcode above. We recommend Scanlife as your barcode reader.

The Mobile Barcode Promotion was designed to build awareness of mobile barcodes and demonstrate to mailers how mobile barcodes can increase the value of mail, while “blurring” the lines between online and offline marketing.

How does the Program work?
The Mobile Barcode Promotion runs July 1, 2011 through August 31, 2011, providing business mailers with an upfront 3% discount on Standard Mail and First-Class Mail® letters and flats that include a mobile barcode.

The following rules apply:

1) Mobile barcode must be two-dimensional and readable by a mobile smartphone. One dimensional barcodes do NOT qualify.

2) Mailing documentation must be submitted electronically and postage must be paid using a Permit Imprint. Current electronic submission methods include: Mail.XML, Mail.dat and Postal Wizard.

3) Participating mailers will be required to affirmatively claim this promotion in electronic postage statement submissions, certifying each mailpiece contains a mobile barcode either within contents of mailpiece or on outside of mailpiece.

4) All mailpieces in a mailing statement must contain a mobile barcode.

5) With the exception of IMB full service discount, only one incentive per mailing will apply.  Yes, there are other discounts too.

6) Mobile barcode must be used for marketing and advertising purposes. Mailpieces containing mobile barcode that convey information about the postage value, destination, sender and machine serial number for security do not qualify.

7) Mailings claiming non-profit prices are ineligible for the discount. : (

Don’t forget, at CSG Direct your 2-D Barcodes can be variable content too! Like always, we are here to help you get the most from these programs. Need a quick quote?

For additional information, go to 2011 Mobile Barcode Promotion