New US Postage Rates 2016

The First-Class stamp has increased to 47 cents as of April 10, 2016. The US Postal Service has officially announced the postage rates for the 2016 mailing season. The Post Office has recently switched from doing large postage increases every 4 years to a smaller increase each year to keep up with costs and industry fluctuations.

This April we actually got a postage PRICE REDUCTION.

CSG Direct likes to keep you informed of changing postage rates!

US Postage Rates will not rise January 2015

U.S. Postal Service to Maintain Current Product and Service PricesDirectMailingServices

 Oct. 1, 2014–The Governors of the U.S. Postal Service have decided not to seek a price change for mail and shipping products and services in January in part because of the uncertainty regarding the exigent price increase.  This means that the current pricing of postal products and services will remain in effect through the holiday season and early part of 2015.  The Board will continue to evaluate pricing strategies and will communicate about any potential price change filings in early 2015.  As always, the Postal Service will provide customers advance notice of any price changes.

UPDATE MARCH 2015: Postage Rates are scheduled to increase slightly in April 2015

Are your casino players getting your direct mail?

Are your casino players getting your direct mail?

You might find that not all of your good players are getting your casino direct mail offers.

If you have great players you might automatically assume that your casino is mailing direct mail offers to them. However, there are some really common reasons why your offers might not be arriving in your customers mail box.  Let me spell out for you at least common reasons why they are not.

NO PREFERRED NAME

Patron SQL Reports

Patron SQL Reports

In some player management systems you are able to maintain several “names” of the player. This includes Primary Name, Preferred name, Nick names, Alias etc. When this feature is available you must also select the ‘Preferred name’ in your direct mail queries or the person will not be included in your mailing lists.

In IGT Patron Management for example, try this query:


SELECT PN.playerid,DateEnrolled,max(cast(ispreferredname as int)) as TopPref
FROM PlayerManagement.dbo.PlayerName PN
JOIN PlayerManagement.dbo.player c on PN.playerid = c.playerid and c.Status = ‘A’ –Actives
GROUP BY PN.playerid,DateEnrolled
HAVING max(cast(ispreferredname as int)) = ‘0’

How many records do you get?

These players are not getting direct mail of any kind from your property.

Go into each players account and update the player record so they have a preferred name.
We have queries for our clients to fix these records and eliminate the problem.

BAD ADDRESSES (No Zip+4)

Usually 5-10% of your player management system if full of addresses that the US Postal Service says don’t exist or they cannot deliver to. You query these records and send them to your direct mail printing partner thinking they are going to get delivered.

They are not getting your mail.

You need to have this list of bad addresses provided back to you. There are many ways to clean these records. Many address errors will be very obvious when you look at them directly. Typos, numbers, spacing and extra typing in the address fields are usually half the problem.

NATIONAL CHANGE OF ADDRESS

When you mail presorted standard (3rd class) up to 17% of your mailing list may be going directly to a trash can.

Its OK to have your print and mail partner update your mailing list before it goes out, but it is NOT OK to leave the old address in your player system.

These days there are also many ways to update your entire player system with cleaned addresses instead of keeping dirty data and having your print and mail partner cleaning it each time.  If you are not handling this low hanging fruit than you are wasting your time building new promotions that your players may not receive.

We can clean your entire database and usually import them back into your player system for you or assist you in the process.

We’re here to help!

New Postage Rates for 2014

New Postage RatesThe First-Class stamp will be 49 cents after the new postage rates begin January 2014. The US Postal Service has officially announced the postage rate increases for the 2014 mailing season. The Post Office has recently switched from doing large postage increases every 4 years to a smaller increase each year to keep up with costs and industry fluctuations.

The deadline for using the Full Service processing with the new intelligent mail barcodes is January as well.

We always publish a shortlist of the new postage rates:  (newest rates always posted here)

2014 NEW POSTAGE RATES

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Direct Mail Company Expansion

CSG Direct Mail and Digital Printing is moving to a new facility in Reno Nevada.

Direct Mail Company Facility We are moving our operations into a great facility at 640 Maestro Dr #100, in beautiful Reno Nevada.

As a company that designs, prints and mails direct mail marketing for customers all over the country, we have many options as to where we operate.  We choose Reno, Nevada based on its location for distribution as well as its location for living.

Why Reno?

IDEAL FOR DISTRIBUTION: Reno-Sparks is on Interstate-80; just east of the San Francisco ship yards, in tax-friendly Nevada. Companies from all over the world use Reno as a major distribution point for the rest of the country.  Companies with major operations/distribution in our area include Amazon.com, Wal-Mart, Barnes & Noble, Microsoft, Intuit Software, JC Penny, RR Donnelly, Tesla, Apple and many more.

Reno is an ideal location for fast distribution across the country for our customers. We have tracked 2-3 day delivery to Texas and Colorado with standard mail.

Living alongside Lake Tahoe in the Sierra Nevadas, Reno is “The Biggest Little City”. People are drawn to this region for a better life and a place to flourish in a balance of work and play.

Where else can you work until 5 o’clock and by 6 o’clock be skiing, hiking, boating, riding, snowmobiling or rafting in beautiful mountains and forests?  Reno-Tahoe is an exceptionally rewarding place to live and work!

We are glad to call the Biggest Little City home. #BiggestLittleCity

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